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How to turn your expertise into magnetic client attraction...
…Leveraging brain-based persuasion that's aligned with how people actually make decisions — so your ideal clients convince themselves they need your help
Finally, discover how any online expert can predictably attract high-value clients into your expert business — without feeling pushy or “salesy”…
…using the same brain-based persuasion process that helped me land 7,200+ clients and customers and has been proven by neuroscience.
Which apply to you?
Your landing pages or sales pages suffer from low conversions…
Inconsistent sales…
Clients only understand your value after you’ve worked with them…
People ask you: “What do you actually do?”
Those are symptoms of confusing communication. That drives your prospects away instead of pulling them in.
And as you’ll see, the reason it’s confusing is because it’s misaligned with how we naturally perceive the world.
And no checklists, templates, or frameworks will miraculously work — until we remove the source of the confusion.
Persuasion is like an iceberg...
Think of your prospect's purchase decision-making like an iceberg. The tiny 5% visible above water is their conscious mind — the part that asks for case studies, testimonials, and logical proof. But the massive 95% underwater is their subconscious. And that's where the actual decision to buy from you is made.
"95% of purchase decision-making takes place in our subconscious mind."
Gerald Zaltman, Harvard Business Professor, Brain & Behavior expert
Why brain-based persuasion is so different...
How your expert business transforms when you switch from information-based communication to brain-based persuasion...
Information-Based Approach
- Focus: Educating prospects about your expertise
- Result: "Great content!" comments but no clients
- Brain Target: Conscious mind (5% of purchase decisions)
- Content Type: How-to guides, tips, strategies
- Prospect Feeling: Informed but overwhelmed
- Call-to-Action Response: "Let me think about it"
- Impact on Reputation: Positions you as a teacher
- Financial Outcome: Slow, unpredictable client acquisition
Persuasion-Based Approach
- Focus: Triggering emotional recognition of problems
- Result: "I need to work with you" responses
- Brain Target: Subconscious mind (95% of purchase decisions)
- Content Type: Problem identification, emotional outcomes
- Prospect Feeling: Understood and motivated to change
- Call-to-Action Response: "When can we start?"
- Impact on Reputation: Positions you as an authority
- Financial Outcome: Consistent, reliable client pipeline
Hey, I’m not sure we’ve met…
I spent 15 years working with one-on-one clients...corporations and companies, before I opened my online expertise business. And like you, I initially struggled to attract clients and customers despite my expertise.
The breakthrough came when I discovered that my previous communication training was actually working against me. I’d been taught to lead with information and logical arguments. And that worked with people that already understood my expertise. But to convert strangers online into paying customers, this approach failed miserably.
This realization led me to study sales psychology, persuasion, and the neuroscience of human decision-making. I even analyzed hundreds of the most successful sales messages dating back to the 1920s. And I discovered a fascinating pattern they all shared…
The ONE flip that changes everything...
What I discovered was like flipping a magnet. You already know what happens when you try to connect the wrong poles, the harder you push, the stronger the repulsion. Right?
But the successful sales messages all had it flipped...from information to persuasion. So when you simply flip the magnet (from information to persuasion)...suddenly, there's an irresistible attraction. Your content and communication automatically pull in clients and revenue. Why? Because it's aligned with how the brain naturally works.
This simple communication flip helped me attract over 7,200 clients and customers without chasing.
“I have already landed my first Beta Fortune 100 company customer”
"I was trying to put together a training program. I had incredible training content, but was struggling with the skills needed to convert it into a program that companies would be willing to pay for.
Working with Jesper made the process feel like pressing an “Easy Button”, and he guided me through the messaging component needed to create a one-of-a-kind training program.
Now, I’m excited about the future, and I have already landed my first Beta Fortune 100 company customer."
Tom Zoes, Founder of Value-Selling Excellence
The simple plan that'll work for you...
1. Schedule a call or sign up for a service below.
You want your customers to listen… and buy. Let the proven persuasion principles help you.
2. Get your custom plan for a persuasive message
Get a clear custom plan for you that’s easy to follow, and that works.
3. Watch your sales increase and your business grow
Your persuasive message will help you increase sales and grow your business.
Some ways we can work together...
It's not all I do, but it'll get your gears turning...
Messaging Frameworks
Ready-to-use brain-based frameworks you can plug into your business today.
Conversion Audit
Use proven brain-based science to skyrocket conversions on your sales & landing pages.
Business Alignment
Infuse brain-based persuasion throughout your business in just 4 weeks.
Business Coaching
Monthly guidance to consistently attract your ideal clients into your business.
I also do custom training for corporate teams and I have an agency that does completely done-for-you services. To find out more, book a quick consultation in the calendar form below.
Here’s What Others Are Saying…
“What a priceless and absolute privilege it is to work with Jesper Sandell. I’ve met many very impressive business experts throughout my career, so my standards are exceedingly high, and he’s really an extraordinary one.”
MEGAN FLINN
“I had spent thousands of dollars on business courses but my lack of clarity around my messaging left me feeling unable to move forward. Working with Jesper changed that for me. His knowledge and expertise were evident as he delivered insight after insight, helping me to gain awareness around what I was missing.”
NICOLE FRIBENCE
Holy moly this guy knows his stuff! I came to one of his workshops thinking my landing page was alright, but just needed some minor adjustments, but about 30 minutes in I realized it SUCKED big time and I was so glad I was learning how to make it better. I quickly realized what I was doing wrong and how to make it more effective, some really amazing ideas for exactly how to structure and phrase my landing page for the best conversion. SO THANKFUL, thank you Jesper!!!
CARLEE BUSBY
“I attended Jesper's sales page workshop and learned the powerful science about WHY to use particular messaging elements, and also HOW to include them to create effective sales pages.
Jesper has a depth of knowledge about marketing and the brain, and gave lots of examples that made effective messaging easy to understand and implement!”
SUZAN ALAKAS
Your Business Should Give You More Freedom — Not Less
I believe a business should give you more freedom. It should make an impact in the world and actually help people — while also supporting you and your family. If you’re reading this, chances are you agree…
To do that though, you must connect with your prospective customers and continuously convert them to paying customers.
But that requires communication that helps them realize there's hope...and that you have a solution for them. And most communication confuses and overwhelms the prospects instead. So even though they need your product…they don’t buy.
Which could make it seem like you’re invisible. You may even start doubting your offer…assuming nobody wants it.
But in my experience…the people who actually care about their customers have great products and services. But it’s a noisy world. So the communication simply doesn’t get through.
I understand it's frustrating. I have been there. That’s why I want to show you a new way to communicate with your prospects so you'll stand out in this noise world.
I want to show you how to connect with them...in such a way that they'll instantly see the value in your offer. And ultimately buy your products over and over again…so you can start growing the kind of business that gives you freedom and control over your life.
Discover the 3 Brain-Based Communication Secrets That Make Clients Come to You — Without You Chasing Them
Free +30 Page communication guide reveals the counter-intuitive neuroscience-based persuasion that’s helped attract 7,200 clients and customer into my business…
To Get Instant Access, click the orange button below!
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