Coaching | Training | Services
COMMUNICATE SO YOUR CUSTOMERS LISTEN — AND BUY
I help you create a clear, persuasive message that pulls in your ideal prospects, excites them, and converts them into paying customers
Unparalleled Clarity
Unparalleled Persuasion
Unparalleled Sales
Growing Your Online Business Without Clear Communication Is Tough
Most business messages are confusing. So the people that need the service and are ready to pay…often ignore you. Simply because they don’t understand your message.
But why is it confusing? How do you fix it? And how do you even know if your message is confusing?
Some of the signs that you’re confusing your potential customers…
Some of the signs that you’re confusing your potential customers…
Slow sales
Low engagement around your content
It's difficult to get noticed
I know how frustrating that is. But the solution may be simpler than you think.
I’ve reverse-engineered hundreds of successful sales messages, and they all follow the same principles
These principles predictably, and repeatedly work, because they’re based on universal human behavior. And yet, they're little-known.
So I’ve distilled these principles down into an easy-to-use messaging process. That's designed to get your prospects to listen — even if you’re not a copywriter or a messaging expert. I call it Progressive Persuasion™. Because each step gives your message a compounding effect.
What makes this process so different?
Most business messages overwhelm with information, which we have a limited capacity to process. But Progressive Persuasion aligns with how we naturally perceive the world. Think of the difference between reading a legal document vs. watching an enjoyable movie. Quite different, right?
(Standard messaging)
Overwhelms the brain with information
COGNITIVE OVERLOAD
Processing Power:
40-50 bits/sec
- Difficult to understand — like a legal document
- Makes your prospect tired
- Difficult to connect with prospects
- Potential customers ignore you
(Progressive Persuasion™)
Aligns with how we naturally perceive the world
SENSORY FLOW
Processing Power:
11,000,000 bits/sec
- Easy to understand — like a great movie
- Activates emotions and desires
- Easy to connect with prospects
- Potential customers buy from you
“I have already landed my first Beta Fortune 100 company customer”
"I was trying to put together a training program. I had incredible training content, but was struggling with the skills needed to convert it into a program that companies would be willing to pay for.
Working with Jesper made the process feel like pressing an “Easy Button”, and he guided me through the messaging component needed to create a one-of-a-kind training program.
Now, I’m excited about the future, and I have already landed my first Beta Fortune 100 company customer."
Tom Zoes, Founder of Value-Selling Excellence
The simple plan that’ll get your customers to listen…and buy…
1. Request a review or join one of my programs
You want your customers to listen… and buy. Let the universal messaging principles help you.
2. Get your custom plan for a clear message
Get a clear custom plan for you that’s easy to follow, and that works.
3. Watch your sales increase and your business grow
Whether you’re a business owner or an online expert, your clear message will help you increase sales and grow your business.
Here’s What Others Are Saying…
“What a priceless and absolute privilege it is to work with Jesper Sandell. I’ve met many very impressive business experts throughout my career, so my standards are exceedingly high, and he’s really an extraordinary one.”
MEGAN FLINN
“I had spent thousands of dollars on business courses but my lack of clarity around my messaging left me feeling unable to move forward. Working with Jesper changed that for me. His knowledge and expertise were evident as he delivered insight after insight, helping me to gain awareness around what I was missing.”
NICOLE FRIBENCE
Holy moly this guy knows his stuff! I came to one of his workshops thinking my landing page was alright, but just needed some minor adjustments, but about 30 minutes in I realized it SUCKED big time and I was so glad I was learning how to make it better. I quickly realized what I was doing wrong and how to make it more effective, some really amazing ideas for exactly how to structure and phrase my landing page for the best conversion. SO THANKFUL, thank you Jesper!!!
CARLEE BUSBY
“I attended Jesper's sales page workshop and learned the powerful science about WHY to use particular messaging elements, and also HOW to include them to create effective sales pages.
Jesper has a depth of knowledge about marketing and the brain, and gave lots of examples that made effective messaging easy to understand and implement!”
SUZAN ALAKAS
I’m here to help you…
Jesper Sandell, your communication strategist and coach
Hey, Jesper here. I’m a 20-year veteran in visual communication, storytelling and copywriting. I’ve helped everything from giant corporations to small business owners hone in on effective communication strategies that connect with customers and drive sales.
The last 10 years, I’ve intensely studied persuasion and influence. And the neuroscience that explains why, and how persuasive communication actually works.
So now I help my clients leverage powerful neuroscience-based communication to connect with their audience and grow their business.
Some Ways You Can Work With Me...
It's not all I do, but it'll get your gears turning...
- Messaging implementation, coaching and ongoing support
- Messaging Intensive.
- Custom Messaging Workshops
- Custom Messaging Training
- With your sales page, landing page, and website
- With your overall copy and messaging
- With your sales pitch and presentations
Your Business Should Give You More Freedom — Not Less
I believe a business should give you more freedom. It should make an impact in the world and actually help people — while also supporting you and your family. If you’re reading this, chances are you agree…
To do that though, you must connect with your prospective customers and continuously convert them to paying customers.
But that requires clear communication. And the problem is that most communication confuses and overwhelms the prospects. So even though they need your product…they don’t buy.
Which could make it seem like you’re invisible. You may even start doubting your offer…assuming nobody wants it.
But in my experience…the people who actually care about their customers have great products and services. But it’s a noisy world. So the communication simply doesn’t get through.
I understand it is frustrating. I have been there. That’s why I want to show you how to communicate so your customers listen in this noisy world.
How to connect with them so they buy your products over and over again…and you can start growing the kind of business that gives you freedom and control over your life.
Start Attracting Customers With Proven Sales Psychology — And Actually Know Why They Work
Successful businesses don’t rely on guesswork to attract customers. They use targeted strategies that are grounded in human decision-making psychology — which is why they work.
But much of the marketing advice out there is fundamentally backward…often leaving your ideal customers feeling confused and overwhelmed.
So in this 30+ page guide, you’ll discover 3 simple…yet often misunderstood sales psychology strategies you can implement today. Strategies designed to get your customers to listen, understand, and buy from you.
To Get Instant Access, click the orange button below!
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